Mastery Marketing Group
2525 Tiller Ln.
Columbus, OH 43231

Phone: 614-459-0100
Fax: N/A

Website: N/A
Contact Person: Paul Hall

Products/Services: Marketing

Mastery Marketing Group

General Member

Mastery Marketing Group is a 1-to-1 Database Marketing and Marketing Analytic company. We drive consumers in your door and back in your door.

For 20 years we’ve helped large, medium and small consumer marketing businesses get the most from their marketing dollar.  With over 450 demographic variables, we can profile your best customers and find more of them.  We can help you know which promotions are working with which consumers…so, you get an increasingly higher performance from your marketing.

Experienced Customer Development

It’s like having extra players on our Marketing Team.

We’ve built and managed database and targeted marketing and promotions for:

  • Northwest Airlines & Delta Airlines
  • Inter-Continental Hotels
  • AAA
  • 48 of the top 50 Packaged Goods Companies.

We served as the exclusive Targeting Firm for Valassis Communications (Red Plum Inserts), Donnelly Marketing Carol Wright Direct Mail Couponing (now merged with ValPak); and provided strategy and marketing technology support for Entertainment Publications (The Entertainment Book).  We developed the integrated database marketing and CRM systems used by a major regional AAA club and have supported those systems for 8 years.

Our clients say we become an invaluable part of their marketing team, significantly boosting their marketing performance.  We can bring that same expertise to your Marketing Team.

Cutting edge 1-to-1 Marketing to drive your Customer Development.

We are implementing a multi-channel, multi-merchant 1-to-1 marketing platform called RequestedValues to help businesses of all sizes develop affordable, profitable 1-to-1 relationships with their best customers and prospects…with 1-to-1 websites, print and direct mail, email, mobile marketing.

These new marketing programs give businesses the ability to promote directly to the needs and interests of individual consumers, instead of shoving the same message at everyone.  You avoid wasting your marketing dollars on “spray and pray” marketing (spam and junk mail) sent to people who aren’t interested in your products and services.  You concentrate your effort on responding to the needs of customers and prospects genuinely “in the market” for the products and services you sell. …All at a cost that is about the same or lower than those mass marketing programs.

Recently new Digital Web printing technology came into the United States that drastically cuts the cost and boosts the quality of 1-to-1 marketing.  Each household can get promotions for products and services they use or have Requested…completely different from the promotions their next door neighbors get. High quality full-color personalized marketing, now for the same price as those junky coupon envelopes and booklets.

Turn-key Tracking and Analytics, to boost Marketing performance.

We have a database of almost all the households in Gahanna, Columbus, Ohio and the nation.  With over 450 demographic and behavioral variables …not because we want to snoop on people, but to help you better understand what they are interested in, and so we can send them promotions they want.

We can take your past, current and up-coming print and electronic marketing programs, match them to our household database and show you

  • What marketing is working with which consumers
  • Where to focus your dollars going forward to maximize your marketing performance
  • How to promote your products and services to better serve their needs

In addition, we will help you implement “active listening” on your electronic, print, in-store marketing to dialog with your customer and prospects to find out what they want that you can provide.  Two-way communication that lets you develop relationships with the people that truly matter to your business…focus your marketing dollars on the consumers that can best help your business grow.